Ram Limited-Edition ‘Built to Serve’ Trucks Enter Second Phase

2020 RAM 1500 | Chilliwack, BC

Ram Truck has started to produce the second installment of the “Built to Serve Edition” trucks. These limited-edition trucks, which are built at the brand’s Sterling Heights Assembly Plant in Michigan, are part of a series from Ram that look to celebrate those who have served in the military.

“Ram truck owners, whether civilian or military, are familiar with the ‘Built to Serve’ adage as it’s something we strive to build into every truck and van we produce,” said Mike Koval, Head of Ram Brand, FCA – North America. “Ram honours those who serve or have served with distinction.”

Approximately every three months, Ram will be releasing a new “Built to Serve” model, which will come in two specially selected exterior paint colours. In this installment, these colours include Ceramic Grey and Patriot Blue. The models will also feature a black interior with Light Ambassador Blue accent stitching.

Other additional exterior styling cues include 20-inch aluminum wheels that have a unique Technical Grey finish and body-colour wheel flares. The Ram limited-edition “Built to Serve” trucks also come with an all-black grille and surround, black bumpers, and black-bezel premium lighting. Inside, these trucks have unique stitching in a range of colours, depending on the installment. The colours include Light Frost, Light Ambassador Blue, Light Diesel Grey, Core Green, or Orange.

The trucks will be offered in these colours in the future:

  • Gator and Diamond Black
  • Ceramic Grey and Patriot Blue
  • Anvil and Billet Silver
  • Tank and Flame Red
  • Spitfire and Bright White

For more exciting news from FCA, give us a call here at O’Connor Chrysler Dodge Jeep® Ram in Chilliwack, BC. Or stop by in person to test-drive one of the Ram trucks we have in our inventory.

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